The days of buying ad space in magazines and newspapers are gone and they have been replaced by marketing your content and products through Facebook, Twitter, and Instagram.
And this is good news. Social media marketing is one of the most effective, far-reaching, and affordable forms of advertising that the business world has ever known.
There are more similarities between social media and email marketing then there are differences. If you can learn how to effectively couple social media and email marketing, you will have an unstoppable content marketing campaign.
If you have a lead magnet to incentivize email subscribers (which you should), promoting it on Facebook, Twitter, and Instagram is one of the best ways to increase the reach of your content marketing.
