In ecommerce, you can either spend all your time and energy selling to one-time customers, or you can invest your time and energy into establishing and nurturing relationships that drive brand loyalty and repeat purchases.
Most ecommerce business owners prefer the latter option, so the question is, what can you do to transform one-time customers into lifelong brand loyal customers who buy from you over and over again?
One of the easiest and most effective ways to do it is with email. Despite the popularity of social media sites like Facebook, Twitter, Snapchat, Instagram, and others, email remains one of the best tools you can use to effectively communicate messages, engage with your customers and would-be customers, and drive more sales.
