Facebook says it will begin displaying ads to desktop users even when they’re using ad blocking software.
At the same time, it’s rolling out new ad controls that give users the ability to remove specific interests from their ad preferences and to disable ads from companies that have added them to Custom Audiences.
At first glance, Facebook’s stance vis-à-vis ad blocking looks to be a net positive for marketers active on the social network.
If Facebook can thwart desktop ad blockers, marketers won’t have to worry that their ability to reach users through Facebook ads is being compromised.
At the same time, by allowing users to remove interests, Facebook could ironically help marketers using interest-based targeting improve the efficacy of their campaigns.
