Marketing

Let’s start with “bad” content. Bad content is content created for the sole purpose of self-promotion that adds little or no value to the reader. Bad content is usually very “thin” and does not solve the user’s end goal.

The question of what qualifies as “good” content is more difficult to answer because it depends on several variables. Ultimately, good content comes down to serving your audience. What may work for a bakery will most likely not work for a law firm. So, when creating content, it’s essential to know who you are writing for.