The rules of search engine optimization (SEO) can change so quickly, by the time you implement yesterday’s best practices, a new set of considerations seemingly take their place.
And that moving target is set to move again as shifts in user behavior continue to force Google’s hand. Since more searches now come from mobile platforms than desktops, Google will soon roll out a fully updated mobile-first index, which considers the mobile version of a website its primary version.
This change in how Google ranks sites—which the search-engine giant has been pushing, in drips and drabs, for years—has already altered some tried-and-true conventions for placing content high up in a search result.
Mobile Matters
