Submitted by a.foley on Mon, 01/09/2017 - 10:03
We’ve all heard explanations of why names like Siri, Alexa, Cortana and the phrase “Hey Google” matter in the digital marketing space. Voice search is booming. But if you’re smart, these names are old news – you’ve already adjusted digital campaigns to complement more organic, longer tail voice queries. The real question is, are you making the same adjustments for how virtual assistants impact your inbound call strategies?
