Marketing

While many people might refer to any non-English or non-US SEO strategy as international SEO, this definition is far too narrow. International SEO is any organic search campaign that is targeted outside one’s native language or country. This means that a UK marketer working for a British company building an SEO strategy in the US is practicing international SEO; likewise, an American creating an SEO campaign for Canada is also international SEO.

Acting as if all English-speaking countries are one and the same when it comes to SEO misses out on all the cultural nuances between nations. Having spent the last two years living in Singapore, an English-speaking country, I have a better understanding than I did before on how a non-US searcher might feel seeing their search results “polluted” with foreign websites, even with a well-known brand like BestBuy (which doesn’t ship products to Singapore).