Submitted by a.foley on Wed, 07/13/2016 - 11:26
The biggest announcement is a new ad format for broad, non-brand product searches like “women’s dresses” or “patio furniture”. Google says 40 percent of product queries are for these kinds of broad terms. Where in the past Google has often either not shown any product listing ads on broad queries or shown individual products (“patio furniture”, for example, might yield a mix of individual dining and lounge sets), going forward Google will show what it’s calling Showcase Shopping Ads. Ads appear with a main image and two smaller side images related to the product search. At the bottom of the ad is space for a promotional message or distance to the location for Local Inventory advertisers.
