Submitted by admin on Thu, 07/14/2016 - 10:19
Search engine optimization (SEO) has long been an important strategy for business success, and it’s becoming more relevant. More people are ditching desktops and laptops in favor of mobile-only devices, and conversion rates on smartphones are 15 times higher from searches than as a result of social media recommendations.
SEO can bring a lot of value, so whether you should be managing it yourself is worth some thought. Here are seven compelling reasons to hire a pro.
1. SEO is not easy.
In reality, an effective SEO strategy covers a lot of ground. There are technical considerations specific to your website, content optimization, user experience and effective backlinking. Not to mention optimization for other emerging rank factors.
2. The rules keep changing.
