Submitted by a.foley on Fri, 07/01/2016 - 13:18
When building or re-deisgning a website your main goal should be to get it right the first time. That means having the correct design and development teams, and having a SEO professional all working together from the start. If you leave out a key ingredient like SEO you site will look great and function properly, but it is unlikely that many users will see it.
Your goal is to maximize sale and revenue, both require users to see and use your site. High organic search rankings can be achieved if SEO tactics are implemented early on. Trying to play catch up with SEO is a very long process - not to say that it can not be done, it just takes longer to achieve your goals.
