Submitted by a.foley on Mon, 06/27/2016 - 10:29
Many websites just aren’t built to emphasize such conversions. Instead, they're hampered by everything from shoddy design to glitchy shopping carts. And that's a serious problem, because a poorly built website can be the downfall of a company that has everything else going for it. Done right, on the other hand, conversion-rate optimization can be seamless and provide value both to the customer (in the form of convenience and speed) and the company (revenue).
Here are a few of the key components that make up high-converting websites.
1. Clickworthy call-to-actions
Buttons you use in your website and on your landing pages to guide users towards your goal conversion. It's the part of the landing page that the user needs to click in order to take the action you want them to take.
