In 2015, Google announced that for the first time ever, it was seeing more searches taking place worldwide on mobile devices than on desktop.
The steady and unerring shift towards mobile over the past few years has meant that online retailers now need to think about ‘m-commerce’ (mobile commerce) as well as ecommerce.
Make sure your site is fully mobile-responsive
Having a mobile-responsive site is essential even when you aren’t looking at SEO. If your site is properly optimised for mobile, your customers will have a better experience, and will be more likely to convert and complete a transaction instead of getting frustrated and abandoning the process.
