Marketing

Much has changed since the early days of SEO: websites are designed differently, search engine algorithms are smarter, and most importantly, the average internet user is much savvier than before. Despite all these changes, there still seem to be myths about search engine rankings some business and website owners stubbornly hold on to. Let’s get to the bottom of these myths.

MYTH: Improving Your Ranking is the End Goal
It may be hard to swallow, but showing up on page 1 of Google is not the end-all goal. Equally important as your search engine performance is the user experience. Making sure your landing page is great, your users can easily navigate your site and the keywords you’re aiming for are relevant to your website’s offerings can make the difference between a closed tab and a conversion.