Marketing

The internet has radically transformed how we build and promote businesses: We have access to far more resources and far more potential than ever before.
Here are some online strategies you should use:
1. Personal branding.
Branding yourself, before your company, gives you the opportunity to leverage a more trustworthy, personal image to promote your brand.
2. Content marketing.
Content marketing takes a variety of forms, and depending on how you form your strategy, could accomplish a number of different goals. For example, you could use white papers, ebooks and other long-form content to attract downloads, signups and conversions, or you could use an on-site blog to attract more inbound traffic to your site.
3. Search engine optimization (SEO).
SEO is the process of making your site more visible in search engines, so you get more traffic from people searching for the products or services you offer. 
4. Conversion optimization.