The internet has radically transformed how we build and promote businesses: We have access to far more resources and far more potential than ever before.
Here are some online strategies you should use:
1. Personal branding.
Branding yourself, before your company, gives you the opportunity to leverage a more trustworthy, personal image to promote your brand.
2. Content marketing.
Content marketing takes a variety of forms, and depending on how you form your strategy, could accomplish a number of different goals. For example, you could use white papers, ebooks and other long-form content to attract downloads, signups and conversions, or you could use an on-site blog to attract more inbound traffic to your site.
3. Search engine optimization (SEO).
SEO is the process of making your site more visible in search engines, so you get more traffic from people searching for the products or services you offer.
4. Conversion optimization.
Conversion optimization helps you ensure you get more value out of each and every visitor by maximizing your rate of conversion.
5. Social media marketing.
Social media marketing isn’t the get-rich-quick scheme you may have been promised, but there is significant potential in building and nurturing a social media audience.
6. Email marketing.
Email marketing has astounding potential for ROI because it costs almost nothing to execute. Start collecting subscribers from your existing customer base, your social media followers and other new opportunities
Courtesy of Entrepreneur
