72% of millennials will shop online this year, and 58% will make purchases via their mobile devices, a new study finds
The official end of summer isn’t until later this week, but consumers are already scouting holiday deals online, a new study finds.
According to an online survey of 1,003 U.S. consumers conducted by online advertising technology firm The Rubicon Project, roughly 22% of Americans have started researching Cyber Monday deals as of August, up 10 percentage points from Rubicon’s study conducted this time last year.
About 47% of consumers said they plan to shop online on Cyber Monday, the Monday after Thanksgiving (Nov. 28), versus 42% for Black Friday, the day after Thanksgiving (Nov. 25), the company says.
