72% of millennials will shop online this year, and 58% will make purchases via their mobile devices, a new study finds
The official end of summer isn’t until later this week, but consumers are already scouting holiday deals online, a new study finds.
According to an online survey of 1,003 U.S. consumers conducted by online advertising technology firm The Rubicon Project, roughly 22% of Americans have started researching Cyber Monday deals as of August, up 10 percentage points from Rubicon’s study conducted this time last year.
About 47% of consumers said they plan to shop online on Cyber Monday, the Monday after Thanksgiving (Nov. 28), versus 42% for Black Friday, the day after Thanksgiving (Nov. 25), the company says.
In looking at the entire holiday shopping season, the survey found 73% of respondents plan to shop online (slightly lower than 75% last year), and more than 1 in 3 plan to shop via mobile devices. About 22% of consumers do not plan to shop in stores at all this year.
And even if consumers aren’t planning to purchase online this year, they’ll do a lot of web research before hitting the stores, the data suggests. In total, 84% of consumers will either shop online or do research online, including 91% of parents and 92% of millennials, which generally are defined as those born between 1980 and 1998.
What this means is that now it the time to get all your E commerce site maintence up to par. The holiday season will be here faster than you think and those online and mobile sales are going to drive your profits this year.
Courtesy of InternetRetailer
