Submitted by a.foley on Fri, 09/16/2016 - 11:08
We all know the importance of digital marketing. Since people now access most information online and through applications, this is the most influential way to reach new consumers. Despite it's importance, some of us have trouble understanding is how social media impacts the bottom line. Getting your brand out there to gain awareness and mind share is great, but you're missing out on a greater opportunity to boost sales if you don't have an easily actionable path to purchase.
1. Let people know you exist, organically.
First, people need to discover you. Reach your target organically through strategic partnerships. Find influential people and/or brands that are like-minded and aesthetically similar to your brand to collaborate with. The right partnership will increase your awareness and following and grow your consumer base .
