There are numerous types of content: blog posts, articles, white papers, eBooks, listicles, videos, photographs, case studies and more.
But not all types of content are link-worthy.
It makes sense — different content should serve different purposes (awareness, education, conversion and so on). Therefore, if links are a goal in your marketing strategy, you should have content planned to secure links.
Creating content alone isn’t enough. You can’t build it and expect the links to come. You need a link strategy.
The first step to creating linkable content is to understand why people link on the web. Then, when you’re planning your next piece of content, ask yourself the question, “Why would anyone link to this content?”
People typically link to content because they find the content useful, entertaining, unique, insightful or valuable.
