1. Social Links May or May Not Boost Your Search Rank
Okay, social signals pertaining to a profile’s authority are out, but does Google consider links published on social accounts to be credible backlinks? When a blog post goes viral on Twitter, do those new links boost the post’s search ranking?
Many marketers believe that links to your website via social media accounts do have a major impact on your rankings.
2. Social Media Profiles Rank in Search Engines
While social shares may or may not affect a webpage’s position in search listings, your social profiles definitely influence the content of your search results. In fact, social media profiles are often amongst the top results in search listings for brand names.
