Submitted by a.foley on Fri, 09/30/2016 - 14:25
Generating new business is one way to increase your ecommerce sales, but there’s a good chance you could be doing more with the customer base you already have.
1. Upsell and cross-sell products.
Cross-selling and Upselling aren't hard to do when you know what other equipment your customer is going to need to go along with that new purchase.
2. Eliminate abandoned carts.
For every 100 customers visiting your website, as many as 60 to 70 will abandon their shopping carts. One of the main reasons customers abandon their carts is because of price and additional fees. If they can find the same product for a cheaper price elsewhere, they will leave your site. If shipping fees or other unexpected costs are added to their order, they will find another store.
There are many ways to curtail abandonment rate, but one of the most straightforward is with follow-up emails.
3. Spend on social media.
