In 2015 Instagram opened its platform to all would-be advertisers. Companies especially ecommerce companies, and especially those targeting Millennials have flocked to Instagram.
Instagram’s creative environment and engaged audience is ideal for ecommerce. After all a picture is worth 1000 words, the avgerage consumer is more engaged with images than words.
Facebook, which owns Instagram, doesn't break out Instagram's ad revenues separately, but all signs point to the fact that Instagram has created a billion dollar plus business in one year.
Instagram ads are marked “Sponsored” in the header and can include call to action buttons such as “Shop Now,” “Install Now,” “Sign Up,” and “Learn More.”
The data has Instagram towering above all social media for engagement (as measured by time on site). Runner-ups include "email", "direct", "search" and "referral".
