Business

Page titles are not just for search engines, a descriptive ecommerce page title can help attract shoppers from social media as well as search engines. Page title optimization, SEO if you will, is a high-value task for ecommerce site owners and managers. The work of crafting good ecommerce page titles is a little more than just thinking about page titles as you write them. The payoff for a well-written ecommerce page title can be significant. If that title strikes a chord with the shopper, she could visit your store, even buy something. Plus, page titles show up in prominent places, such as search engine results pages (as the headline) or on social media posts, where a good title could generate lots of shares.