From pay-per-click advertising to blogging and from search engine optimization to analytics, ecommerce marketing is broad, diverse, and, potentially, complex. The aim is to find those activities, promotions, and tactics that generate profits. Here are a few tactical capabilities that should help your ecommerce marketing succeed.
Writing, Content Marketing: The ability to write is, essentially, the ability to communicate online. Done well, writing will help drive your ecommerce marketing. Done poorly it will bring laughter and embarrassment.
Data Analysis, Analytics: Successful marketers examine facts and statistics to make good decisions about how to invest in marketing and promotion. This ability to consider facts and understand the implications of statistics is called data analysis. It is important for modern ecommerce marketing.
