Being in SEO can either be a very short-term working relationship or a long-term working relationship. It all depends on how you handle it.
Whether you are an in-house SEO extraordinaire, a freelancer, or an agency owner, there are many pitfalls that can expedite your termination.
You Are Bad at Reporting
You could be really great at your job… or you could be really bad. Without good SEO reporting, the client won’t know which you are.
If you are getting great results, you had better be reporting that back to your client. And if they have no idea what a backlink is or what keyword ranking means, you need to sit down with them and make sure they understand.
Whether you are a freelancer, in-house SEO, or an agency, take the time to explain what SEO is, your tactics, and how it is positively impacting their business.