News and Blog

Smart SEO Tactics

For a non-expert, it can be hard to keep up with fashions in search engine optimization. One minute a particular tactic — like industrial-scale link building or keyword stuffing — is all the rage. Two years later, it’s as if the whole craze never happened. Many people end up dismissing fashion as frivolous, and it can be tempting to do the same with SEO.

Creating quality content isn’t about flair — it’s about creating a match between what you say, what your audience wants and what their intentions are when they make a particular search. If content is in the right form, meets your audience’s informational and emotional needs — and, yes, uses the right keywords naturally — it’s quality content.

The beauty of having strong content is that you can promote it on social media, adapt it to sales collateral and be proud to show it off. 

5 Easily Avoidable Mistakes

Starting a successful e-commerce business is no easy feat. Everyone makes mistakes and learns valuable lessons, but that doesn’t mean you need to make the mistakes yourself to learn and grow. You can learn from other people’s mistakes and avoid making them yourself.

1. A Generic ‘About Us’ Page
Your About Us page should include the background of your business, how did it get started, who started it, and why? If you offer a unique product, then how is it made, what’s the story behind it? You should also include your contact and location details on your About Us, if you have an office, factories, physical stores, then you should list all of those locations on your About Us page too, and include pictures, or videos so people can get some insight into your business and see for themselves what it’s like.

SEO is Still a good Investment

Search Engine Optimization (SEO) continues to be one of those areas of business that still puzzles entrepreneurs, both new and established, across the web. However, this isn’t because there’s lack of information about it. On the contrary, there is far too much information floating around and, unfortunately a lot of it is false.  And the most damaging notion that keeps making appearances is that SEO is dead and that any investment in this strategy is a waste of resources. This couldn’t be more wrong.

It is understandable for new businesses looking to save money to fall quickly for such misinformed baits. With SEO being a relatively invisible tool and slow manifesting resource, it’s an easy target.
SEO, however, is not dead. In fact, it’s much more robust and essential in the present marketing and business landscape across the world.

Luxury Ecommerce Experiences

E-commerce has long been a sore point for many luxury brands. Luxury brands differentiate themselves in part by the high-end experiences they offer in-store and have sometimes struggled to adapt those experiences to the web. Online, without the immersive experience of walking into a luxury storefront and being greeted by a thoughtfully curated assortment of products and a knowledgeable salesperson, high-end retailers worry whether their luxury goods will be as appealing.

Luxury retailers seek to solve this problem by re-creating luxury experiences online.

Storytelling

Storytelling is arguably the most important aspect of the luxury e-commerce experience. Luxury brands are defined by their heritage, by a rich history of craftsmanship and design, and those aspects of the brand must be communicated online.

Handling Negative comments and keeping your Customer Happy

The often ignored big picture is the fact that negative comments can actually help build a better business if they are heard and the get the attention they deserve. Here are 3 ways comments can help your business progress:

1. Improving your products and services
By taking the time to read your customers' feedback, you’ll better understand what people like and dislike about your organization. Getting positive and happy comments? That’s great, keep it up and don’t get lazy. If you are getting negative comments, think about the issues that your customers have and do you best to alleviate those pain points.

Location Extensions for Local Businesses

Google has begun automatically appending location extensions to eligible Google Display Network ads when users are nearby and express interest in a certain category of business.

Like location extensions in Search and Maps, display ad location extensions will include information such as photos, business hours, and store location.

Google display ads with location extensions will be shown to users who are near the location and may be interested in a particular business. Google gives the example of a user browsing a food blog being shown and ad for a local bakery complete with location extensions.

Internal data from Google indicates location extensions lead to an increase in clicks to a business, with 60% of clicks being related to directions or store information.

Location extensions can be added to display network campaigns campaigns by selecting the option to “Extend my ads with location information.”

Tips for Cross-Border Ecommerce

With the strong dollar over the last few years, many retailers have shied away from looking at cross-border ecommerce. However, even with some minor fluctuations in the foreign exchange markets, it is still best to have the right cross-border enabled infrastructure and mechanics so you can take advantage of a smart growth opportunity and be ready to act no matter the exchange rate.

For many businesses, it seems obvious. Broadening the aperture to expand into new markets is one of the best ways to grow your business and increase profits. The real challenge is fully optimizing the potential of cross-border ecommerce. For businesses currently offering a cross-border experience, it’s imperative to constantly be improving the experiences and thinking about what you can be doing better.

First Data acquires Acculynk

First Data (FDC), a global leader in commerce-enabling technology, today announced that it has entered into an agreement to acquire Acculynk, a leading Atlanta-based technology company that delivers eCommerce solutions for debit card acceptance. The acquisition expands First Data’s robust eCommerce solution suite by providing access to Acculynk’s PaySecure® debit routing technology and its range of other services for businesses of all sizes around the world.

Google's new effort to flag upsetting content

Google is undertaking a new effort to better identify content that is potentially upsetting or offensive to searchers. It hopes this will prevent such content from crowding out factual, accurate and trustworthy information in the top search results.

The effort revolves around Google’s quality raters, over 10,000 contractors that Google uses worldwide to evaluate search results. These raters are given actual searches to conduct, drawn from real searches that Google sees. They then rate pages that appear in the top results as to how good those seem as answers.

Quality raters do not have the power to alter Google’s results directly. A rater marking a particular result as low quality will not cause that page to plunge in rankings. Instead, the data produced by quality raters is used to improve Google’s search algorithms generally. In time, that data might have an impact on low-quality pages that are spotted by raters, as well as on others that weren’t reviewed.

Quick Results are a Myth

Inexperienced and sub-par SEO agencies will usually lay claim to providing quick SEO results. Their promise is that your website will be featured on the 1st page of Google after a couple of months (2-3 Months). While some SEOs can meet this expectation if the industry their dealing with isn’t competitive, for most this isn’t the case.

Here’s a breakdown of the timeline:

SEO Research & Customer Approved Strategy- Can take up to 2 Weeks
On-Page SEO (For only 10 Keyword Phrases)- Can take up to 2 Weeks
Off-Page SEO (Can be Done Side by Side with On-Page)- Can take up to 2 Weeks
So, the 1st Phase in the process can take up to 1 Month of Research, Optimization, and Publishing.

After that you have to wait for the “Google Crawlers” to index your site completely and effectively, this can take up to 2 weeks as well.

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