News and Blog

Tips for Profitable SEO

Today's consumers are more sophisticated than ever. They expect interesting content, personalized marketing, and a seamless site experiences.

It doesn't matter how creative your style is or how clever your infographics are; if your pages take forever to load or your site looks obnoxious on smartphone screens, people will not engage.

The human element is the most important part of any marketing strategy. You're trying to get people to click, read, share, or buy, and the only way to accomplish that is to get inside their heads and uncover their unique tastes. Accordingly, all your content and user-experience (UX) designs should reflect the type of experience you want people to have every time they interact with your company.

Pay attention to your user data, and you'll know which direction to head in:

Ways to Diversify Ecommerce Stores

One of the most interesting areas for an entrepreneur to get into right now -- and one of the most popular -- is ecommerce. Ecommerce enables online stores to cut out the middle men who usually take a 50 percent cut of an entrepreneur's margin, and sell directly to their end consumers.

But ecommerce is not always about success. The problem facing many would-be entrepreneurs in this space is that as each industry becomes crowded with ecommerce companies, diversifying their products becomes harder. 
Diversification is crucial for any ecommerce entrepreneur, as starting a ecommerce store can be a struggle. 

‘Fred’ shakes the SEO world

The SEO industry has been watching an unconfirmed Google ranking update that seems to target more of the link quality aspects of the overall algorithm.

Many are calling this the Fred Update, a name we’re also adopting. That came from Google’s Gary Illyes, who has jokingly suggested that all updates be named “Fred.” It’s sticking with this one.

We’ve seen more chatter and reports of changes from within the “black hat” SEO community, which generally means that this is a spam algorithm update around links. Last time we reported a link spam-related update was in early February, and that update also was unconfirmed by Google.

There was also a large content quality Google update on February 7 that was never confirmed. As you expect, Google is very unlikely to confirm algorithm updates these days — but that won’t stop us from reporting large shifts in the search results that convey an algorithm update has happened.

Pinterest acquires Jelly

Pinterest said today that it has acquired Jelly, a bad 4-year-old search engine, for an undisclosed sum. Jelly, which was created by Twitter co-founder Biz Stone, tried to reimagine search as a social question-and-answer network. Instead of relying on Google for hard-to-answer questions like “what are some child-friendly places to go in Fresno this weekend,” Jelly would attempt to route your questions to people who might know. After several minutes, it would then give you an answer that typically did not improve meaningfully on Google search results. It was a disaster.

PayPal boosts B2B ecommerce credentials

PayPal has entered into a global partnership with B2B ecommerce company Oro, an open-source business applications firm started in 2012 by founders and employees of Magento, the B2C ecommerce startup acquired by eBay a year earlier.

One of Oro’s core offerings is OroCommerce, which was officially unveiled a couple of months back to serve mid-size and large companies with a myriad of B2B ecommerce tools that make it easier to manage price-lists, customize catalogs, manage corporate accounts and relationships, and automate workflows.

With PayPal in tow, the duo have now created a “fully integrated payments solution” that enables Oro’s clients to provide their own customers with an easy way to pay for goods and services.

Courtesy of VentureBeats

Google Assistant may take some time to get to your Android

Excited to get Google Assistant on your Android phone? You might have to hang in there. While Google Assistant officially rolled out this week to phones beyond Google’s own Pixel, the company says it might take a few weeks to reach your device.

 

Google Assistant is Google’s new digital assistant to take on the likes of Siri. It allows you to easily speak what you want and get back answers. It’ll even have a conversation with you and complete some actions like movie ticket bookings, when all goes well. When it doesn’t go well, you might prefer to do a regular Google search.

Until this week, the only smartphones with Google Assistant were Google’s own Pixels. However, the company announced earlier this week that smartphones running Android 6 or Android 7 would get Google Assistant.

SEO Tips For Mobile App Developers

The core technique used in SEO is all about improving both related coding and content of the website to enhance its importance and visibility in organic searches by the search engines. Those websites acquire better rankings, and consistently get an increased number of visiting audience. 

Due to some recent developments on Google indexes and exhibition of mobile applications in organic search results, the applications can now show up in Google on the desktop or mobile search results for customers already searching for a brand.

Choose The Application’s Name Carefully

Ranking doesn't happen over night.

SEO is changing all the time, so it’s nearly impossible to stay on top of it entirely. When Google updates its algorithms, it seldom publicizes the juicy details of its updates. SEOs and other marketers are left to guess what will rank well now, just like ship captains are left to speculate about the true size of an iceberg when can only see the tip of it. That's why, following a new algorithm release, SEO specialists gather data from the changes in rankings from thousands of websites. This helps to determine what may have happened and why some sites improved in rankings visibility while others suffered. The data is then used this information to make educated decisions about what has changed and how to react.

Considering Drop Shipping for Ecommerce

Drop shipping is a fulfillment model wherein online retailers market products and take orders from shoppers, but third-party suppliers (drop shippers), which are often product distributors or brokers, fulfill those orders. The retailer does not inventory, handle, or ship any of the drop-shipped products.

1. Low Overhead Costs

When an online retailer employs drop shipping, overhead expenses can be very low.

There is no need to warehouse products. The business doesn’t need to carry inventory. For a very small ecommerce operation, this might mean that you won’t have to stack boxes in a storage unit or your garage. A mid-sized or larger ecommerce business might save thousands of dollars a month in warehouse lease payments and utility bills.

2. Scale Quickly

Allo Chat App and Virtual Assistant Coming to Desktop

Google’s messaging app Allo, along with its built-in virtual assistant, is coming to desktop. Until now there were no signs of Allo being anything more than a mobile app — but now we know it will soon be making an appearance on the big screen, so to speak.

Nick Fox, Google’s VP of Communications Products at Google, broke the news on Twitter that an Allo desktop client is currently in “early development”. 

There are only a couple of things we can learn from the early build of Google Allo on desktop at this point. It appears to be a Chrome app and not one that’s built specifically for either Windows or Desktop. It supports Google Assistant both in chats with friends and in direct chats with the bot itself.

Other than that there’s not much to be known about the desktop client at this point, not even a launch window. What has been known for some time is that Allo mobile app has struggled to catch on with the masses.

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