Today's consumers are more sophisticated than ever. They expect interesting content, personalized marketing, and a seamless site experiences.
It doesn't matter how creative your style is or how clever your infographics are; if your pages take forever to load or your site looks obnoxious on smartphone screens, people will not engage.
The human element is the most important part of any marketing strategy. You're trying to get people to click, read, share, or buy, and the only way to accomplish that is to get inside their heads and uncover their unique tastes. Accordingly, all your content and user-experience (UX) designs should reflect the type of experience you want people to have every time they interact with your company.
Pay attention to your user data, and you'll know which direction to head in: