Respectable businesses are learning how to optimize their websites so they can be found by people who are searching for the products and services they want to sell. This means, of course, that they don't just want visitors to drop by once. They hope to keep them coming back. This is why content is so important.
Quality means that the content should be well written and be free from those embarrassing typos that make visitors wonder if your website really knows what it's talking about. For our purposes, however, it also means that content should be rich in keywords, informative and interesting, so that the visitor feels they've learned something. Such is the power of Quality content.
Quantity, on the other hand, means that your website should be updated regularly with new content added. A visitor may return to an informational article once, or even two or three times, but if your website's content never changes, eventually, there will be no reason for him to return.
Every blog post has some kind of a message. This message is the purpose of that piece of writing – what do you want to say? A message can be very plain. An article on your website could, for instance inform people about the features of your product, or explain the shipping process.
In poorly written pieces, chances are much higher that people won’t understand your message correctly. If your blog post is well thought out, nicely structured and free of misspellings and typos, chances are much higher that people understand the message of your text.
If your content is well-written and nicely structured, chances are much higher that readers will actually stay on your site to read your post. That will result in lower bounce rates and will eventually improve your ranking in the search engines.
Well-written pieces will lead to more trust from your readers. If your content reads well and is free of typos, it will look much more professional and legit. This will make it easier for people to trust you and your blog. If people trust your blog, they will be much more inclined return to your website to read your next post, or buy your product.
In the long run, it will definitely have a positive effect on your SEO! Attractive texts have lower bounce rates and higher chances to receive social media attention.
Attractive texts will also result in higher conversions on your website. If your message is properly understood by your audience, chances are much larger for them to return to your website.
Need help with content on your site? LWEBG can help!