Your customers will often turn to search engines to figure out how to use your products and solve product problems. By creating content that addresses such concerns, you can turn SEO into a powerful customer service tactic.
Consider mapping out the customer journey and identifying potential issues and concerns in each stage. Next, create relevant content for each stage focused on answering customer queries.
Discovery stage: Highlight product features, benefits, and case studies.
Consideration stage: Focus on product comparisons, in-depth whitepapers, product guides, and testimonials.
Decision stage: Focus on pricing pages, reviews, buying guides and deals.
Service stage: Highlight FAQs, support pages, user guides, etc.
By creating and optimizing content for each stage in the journey, you’ll vastly improve customer experience.