Starting a successful e-commerce business is no easy feat. Everyone makes mistakes and learns valuable lessons, but that doesn’t mean you need to make the mistakes yourself to learn and grow. You can learn from other people’s mistakes and avoid making them yourself.
1. A Generic ‘About Us’ Page
Your About Us page should include the background of your business, how did it get started, who started it, and why? If you offer a unique product, then how is it made, what’s the story behind it? You should also include your contact and location details on your About Us, if you have an office, factories, physical stores, then you should list all of those locations on your About Us page too, and include pictures, or videos so people can get some insight into your business and see for themselves what it’s like.
