Starting a successful e-commerce business is no easy feat. Everyone makes mistakes and learns valuable lessons, but that doesn’t mean you need to make the mistakes yourself to learn and grow. You can learn from other people’s mistakes and avoid making them yourself.
1. A Generic ‘About Us’ Page
Your About Us page should include the background of your business, how did it get started, who started it, and why? If you offer a unique product, then how is it made, what’s the story behind it? You should also include your contact and location details on your About Us, if you have an office, factories, physical stores, then you should list all of those locations on your About Us page too, and include pictures, or videos so people can get some insight into your business and see for themselves what it’s like.
2. Being Dependent On Paid Ads
If a potential customer searches for your product or a product you sell, and they see your website listed on page 1 under the organic results and the paid ads, it gives a great boost in confidence before they have even clicked through to your store.
3. Not Using Paid Ads At-All
While you don’t want to be entirely dependent on paid ads, you shouldn’t stop using them all-together. But, make sure you diversify, don’t simply go for one service like Google AdWords. Do some research, find your target market, are they on Facebook, are they on Twitter, are they on Instagram, YouTube or Pinterest?
4. Lack Of Social Recognition
Make sure you stay on top of your social media game. Ask customers to write reviews for your service on Social Media, and offer them a discount on their next order in exchange for that. Use your social media account to answer questions about products, use it to post video reviews of the products you sell, anything to keep your social media profiles active and engage potential customers.
5. Not Enough Payment Methods
Don’t limit your payment methods, offer every method available to you. If somebody wants to pay by direct bank transfer, then let them, if somebody wants to pay using their debit card, then let them. By not offering multiple payment methods, you could be losing out on sales that you might otherwise have secured.
Courtesy of BusinessComputingWorld
