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Walmart has just introduced a new mobile app for Android and iOS to allow users a more streamlined, simpler checkout process. Neil Ashe, president and CEO of Walmart's global ecommerce was quoted saying "It’s fast. It’s simple, and it’s a secure way for customers to use their smartphone." Forbes wrote on the subject : "Some may be wondering why Walmart would put the time and effort into building a proprietary mobile payments platform when other options abound. We can’t forget, though, that the biggest competitor of the world’s largest retailer is a company rooted in digital shopping innovation: Amazon. With Walmart building its own mobile payment solution, it effectively owns its customers’ mobile payment journey as well (just as Pay with Amazon does). Does this prove that the big-box retailer is taking the next step in thinking like a technology company? It has had its sights set on doing so for some time now, but this may be Walmart’s boldest move yet.