Betaout, a marketing automation platform for e-commerce companies, plans to expand in India, Southeast Asia, and the United States after closing $1.5 million in pre-Series A funding. Along with earlier seed funding, this brings Betaout’s total raised so far to about $2 million. The list of investors in its new round include Beenext, Stanford Angels, Letsventure, Chennai Angels, Hyderabad Angels, and Mumbai Angels. Previous backer Sam Yagan, former CEO of The Match Group and founder of Corazon Capital, also returned for the pre-Series A. Launched in 2014, the company’s new capital will be spent on signing new clients and improving its analytic tools. Founder and CEO Ankit Maheshwari and his brother Arjun (Betaout’s COO), both serial entrepreneurs, decided to focus on e-commerce marketing after encountering an annoying problem with one of their own purchases.
