Marketing

Google is about to deal a small blow to some of the most annoying ads on mobile: pop-ups and interstitials. It’s not a stretch to argue that readers don’t like these ads. So Google is making a call that websites that use pop-ups and interstitials are worse search results and may rank them lower because of it.Google’s intention is to not just direct people to more informative results, but to results that work better for them — e.g., don’t annoy them with a pop-up — too. This is something Google has increasingly been doing with its search algorithm. Last year it began boosting the rank of "mobile friendly" websites, and in 2014, it began boosting the rank of sites with encryption as well.