Submitted by a.foley on Thu, 09/08/2016 - 09:57
It’s been declared “The Year of Mobile” for so many years that we’ve forgotten what it means, but it’s time to call it. The industry has revolutionized and the dust has cleared. Mobile commerce sales have tripled since 2012. That’s 30 percent of all e commerce sales, and it’s expected to rise to 43 percent of all e commerce sales by 2019 — which means a brave new world for retailers.
Companies need to figure out how best to meet the needs of customers who want the ease of buying goods and services on their phones — and that means deciding whether to throw your spend behind optimizing your mobile website or investing budget in creating a branded mobile app.
