Loyal, repeat customers boost an ecommerce company’s bottom line without requiring expensive marketing campaigns or intensive customer service.
Repeat customers convert at a higher rate than first time buyers. Repeat customers tend to spend more on each order than new customers, and repeat customers may be generally more satisfied with their purchases than first time shoppers. Finally, marketing to existing customers is much less expensive than trying to acquire new ones.
1. Sell Quality Products
If the tangible item, downloadable content, or software you sell is of a poor quality, shoppers will not come back. Deliver a good (or, better yet, a great) product, and you will have loyal customers.
2. Have Good Customer Service
After quality products, having good customer service is the best thing an ecommerce business can do to encourage customer loyalty.
