Business is a game, and as an entrepreneur or marketer, your role in this game is to use any tool at your disposal to stay ahead of your competition. And one of the most effective tools to fulfill that role is SEO.
SEO, or search engine optimization, is the lifeblood of online business. And while it might be simple to master in theory, the fact is that the algorithms and search patterns that inform your SEO efforts are in constant fluctuation, changing, shifting, and increasing in complexity like a giant Rubik's cube.
This means that one of the most important ways to gain and keep a competitive advantage within your industry is to carefully watch the subtle changes in SEO trends and alter your campaigns to match the new realities of the online world.
