Design

When I first heard about Google’s Accelerated Mobile Pages Project, I was excited to jump on the AMP bandwagon as soon as possible. Waving farewell to slow, clunky, non-optimized websites, I started experimenting with accelerated mobile pages only to realize that, despite having plenty of pros, they have cons as well. I was all in for speeding up my web pages on mobile (which means better UX and higher mobile ranking), but I wasn’t ready to sacrifice ad revenue.

Website owners, webmasters, and digital marketers need to cut through the hype and decide if their sites actually need to start tackling Google AMP Project. The search giant did a pretty good job highlighting all the benefits of implementing pages that load instantly (especially after announcing a mobile-first index) but avoided the obvious disadvantages.