Submitted by admin on Thu, 05/19/2016 - 17:17
Nine years ago, mobile payments didn’t exist. By the end of 2015, mobile commerce was a $50 billion industry, already 7 percent of the total ecommerce market and growing quickly. By 2018, mobile commerce should grow to account for more than 50 percent of all ecommerce transactions. But mobile hasn’t just changed how we buy. It’s completely changed how consumers do their pre-purchase research and are influenced by both peers and other users. Today’s consumers are 24/7, connected, curious, and social. Transactions that used to have all kinds of barriers to clear are now as simple as a single click on Pinterest, or waving one’s phone over a retailer’s payment terminal.
