Design

Identify the persona of your target market: How can you expect to persuade your website visitors to buy if you don’t know who they are? Creating a profile for your typical customer is a highly effective way to attract the right sort of people to your site through improved targeting. Understanding who your customers are will help to inform everything from your on-site content to your marketing material and promotions, which will help to increase conversions.

User intent: What is your customer looking for? Once you’ve identified your ideal customer(s), you should consider how they think. What drove them to visit your website in the first place? What information are they looking for, and what could stand in their way when it comes to making a purchase? If your on-site content is written with user intent in mind, you’ll reap the rewards. Google’s regular algorithmic updates are designed to improve the experience for searchers.