Design

Add your full business address and a phone number
This is just the matter of being trustworthy, especially if you are into an ecommerce, medical or financial business where customers entrust you with their personal data (like credit card details).
Having this information visible is a clear sign to Google of trustworthiness of a site. But even more importantly, it eliminates anxiety in buyers as well.

Add a call back widget
A callback button allows your customers to request a callback from your representative. It’s an easy lead as many clients click the button just out of curiosity.

Expand beyond your site
Social media is becoming such a huge part of customer engagement that you probably communicate with your audience more there than anywhere else. Using these platforms as a place to encourage contact is a great way to take things off site and into a more open sphere.