Submitted by a.foley on Wed, 08/03/2016 - 09:49
Today, web designers are more like engineers than artists. There’s no doubt that’s because web pages are no longer seen as simply online advertisements for your business. They are still that. But websites have become indisputable, non-negotiable business tools – not just engines of commerce but the engines of commerce for literally millions of businesses.
How, where and why people interact with websites is the essence of business survival.
UX matters regardless if you're Amazon.com or you’re about to launch your first website selling cupcakes. Your viewers, readers and customers can feel bad UX design, even if they don't know exactly why they feel the way they do. That means it’s not a tech issue, it’s a public, customer issue.
