Submitted by admin on Fri, 11/20/2015 - 16:17
Late last month Gary Illyes, Webmaster Trends Analyst at Google, responded to a tweet confirming that the next update to Google's search algorithm should come out late this year. With only a little over a month left in 2015, the update should be coming out very soon. One significant feature of the algorithm is that it should be real time, meaning that changes to your site should be processed by the algorithm as soon as they happen. Obviously this will have some important implications. Search Engine Land has published some tips on preparing for this update. 1. Anchor Text Distribution "All of your links shouldn’t include exact-match anchor text. Vary your external links by brand, URL, long-tail keywords and non-descriptive keywords." 2.
