It’s no secret that social media and content marketing is the most popular use of the Internet for both professional and personal uses. In fact, according to a study by Forbes, 93% of marketers use social media to reach out to their customers and leads. Clearly, social networking websites have proven to be an effective marketing tool if so many companies have taken advantage of it.
However, if you have become more comfortable with one social media account and have begun neglecting others, I’m going to tell you why that’s a terrible idea and why you should be sharing the love between all of your accounts.
1. You May Not be Reaching a Portion of Your Audience
