Submitted by a.foley on Tue, 11/29/2016 - 10:02
Hot off the heels of Thanksgiving weekend, Google has revealed the latest data on the impact of mobile shopping searches during Black Friday. Compared to any other day during Thanksgiving week this year, Black Friday saw the largest volume of mobile shopping searches. Thanksgiving Day came in second.
The influence of mobile shopping searches extends beyond the digital realm. According to Google, searches for in-store deals were also popular on mobile devices, with customers using mobile search as a “door-to-the-store”. This is evidenced by the fact that in-store traffic on Black Friday was up 65% over an average day in the month of November.
