Submitted by a.foley on Mon, 02/13/2017 - 11:03
With the rise of smartphones, online customers have been buying more goods with their mobile devices instead of computers.
Mobile apps are more popular than mobile websites and can provide businesses with more customer information compared to a website visit. Also, customers are more likely to remember and return to a mobile app which is more visible on a phone screen compared to an Internet browser’s bookmark.
What does the growing popularity of apps mean for e-commerce websites? Mobile apps are also affecting how shoppers behave, and an e-commerce business needs to understand these trends to get the most out of mobile apps.
