Submitted by a.foley on Thu, 03/02/2017 - 12:48
SEO is changing all the time, so it’s nearly impossible to stay on top of it entirely. When Google updates its algorithms, it seldom publicizes the juicy details of its updates. SEOs and other marketers are left to guess what will rank well now, just like ship captains are left to speculate about the true size of an iceberg when can only see the tip of it. That's why, following a new algorithm release, SEO specialists gather data from the changes in rankings from thousands of websites. This helps to determine what may have happened and why some sites improved in rankings visibility while others suffered. The data is then used this information to make educated decisions about what has changed and how to react.
