Submitted by admin on Thu, 06/09/2016 - 10:11
Apple is getting into the paid-search business. At next week’s WWDC, according to a report in The Verge, the company will unveil paid-search ads for the App Store. It’s also going to introduce a new app-subscription revenue sharing model.
The App Store SEM possibility was first raised in a Bloomberg report in April. The actual product launch will come in the fall, but developers are being invited to join the beta today. According to copy on the Apple site:
