Submitted by a.foley on Mon, 07/18/2016 - 10:23
1. How a dedicated IP address affects your search engine rankings
Every online business uses a hosting company and most of the time pay no attention to what kind of IP address was assigned to their hosting account, be it a “dedicated or shared hosting IP address.”
There are two types of IP addresses in the web hosting industry and they are:
Shared IP address: this means there are numerous websites sharing the same address. The hosting server determines which website is requested by the URL entered.
Dedicated IP address: this means a website has its own IP address. Typing in the URL of the website or its IP address would bring you to the same website.
Mind you, there are controversies around dedicated IP addresses for SEO and questions around whether a dedicated IP address would actually boost rankings.
