Submitted by a.foley on Tue, 08/16/2016 - 09:58
Keeping an eye on trends and adopting new, relevant shipping methods will not only help improve customer satisfaction, but it will also help small business owners meet their bottom lines and compete with the big dogs.
1. Free shipping is expected.
Free shipping is the top priority for shoppers when it comes to retail policies, and nine in 10 shoppers prioritize free shipping over fast shipping when shopping online.
For small businesses to remain competitive, and avoid shopping cart abandonment, they’ll need to strongly consider incorporating free shipping as an option. As all businesses know, shipping is never really free.
